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Deliverables:
Hero Video (30 seconds):
A high energy spot featuring up to 10 people across different customer avatars connecting with your people, going through your process, or showcasing your product.
Bumper Ads (5-10 seconds each):
Snappy, targeted bumper ads for pre-roll on YouTube and social platforms for audiences to recognize the brand immediately.
Vertical Ads (15 seconds):
Optimized versions of the hero video and bumper ads for Instagram Stories, Reels, and TikTok to increase reach on social media.
Category 1: Defining (Strategy & Pre-Production)
Focus on the scope and strategy for the project.
Variants:
Basic Planning ($1,000)
Creative brief, goal alignment, single-round revisions.
Intermediate Strategy ($5,000)
Storyboarding, location scouting, detailed shot list, two-round revisions.
Comprehensive Strategy ($10,000)
Full scriptwriting, casting, custom creative ideation, multi-location planning.
Category 2: Creating (Production)
Focus on the actual video production, scaling based on complexity.
Variants:
Essential Production ($5,000–$10,000)
Single shoot day, single-camera setup, minimal crew, basic lighting.
Enhanced Production ($25,000–$50,000)
Multi-day shoot, multi-camera setup, expanded crew, advanced lighting and sound.
Premium Production ($75,000–$100,000)
Multi-location shoot, cinema-grade equipment, expert crew, custom set designs.
Category 3: Sharing (Post-Production & Distribution)
Focus on post-production quality and distribution support.
Variants:
Basic Delivery ($2,000–$5,000)
Editing, color grading, sound design, and one primary output.
Enhanced Delivery ($10,000–$20,000)
Multiple revisions, motion graphics, multi-platform exports.
Premium Distribution ($25,000–$40,000)
Advanced effects, custom animations, distribution strategy, multi-language versions.